BUT this is a new one and it's pretty cool. You don't need to take your purse out, keep the credit card away and GIVE A SHIT ;)
Pick a cause, any cause and............. GIVE A SHIT.
Using social media to bring to light whatever cause you deem important... from AIDS, illiteracy and malnutrition to wars, rioting and water shortage!
Have a look at the fab website and check out the video too: http://www.give-a-shit.org/
"everyone has those moments of God-given contemplation while on the toilet. The perfect time for people to give a shit was while taking a shit"